Dil Say Pakistan app for iPhone and iPad

Dil Say Pakistan is a transmedia campaign to instil pride in the shared identity of being a Pakistani, to create unity and to instigate positive social interaction using story-telling.

The intent is to create a movement activating people against violent extremism across Pakistan and develop a concept of shared identity in the process through transmedia messaging. The campaign is essentially creating a Social Movement in Pakistan using multiple media delivery channels and community engagement tools.